Maintaining a good online reputation

Now days there are so many ways to ruin your online reputation. Since there are so many social media sites you must be extra careful about what you post on any of these. Anything you post can be detrimental to your job search, current career or overall reputation.

It is extremely important that you monitor your online sites because once you put something out there it cannot be removed. Many employers looking to hire, will look at your Google CV. If you have any photos or articles written about you, they can find them.

A survey found that 45 percent of employers use social networking sites to research job candidates (more than double from the year before). Industries that specialize in technology and sensitive information are most likely to screen job candidates via social networking sites or online search engines.

The survey also reported the top reasons why an employer did NOT choose to hire certain job applicants:

  • Posted inappropriate photographs or information – 53%
  • Posted content about them drinking or using drugs – 44%
  • Bad-mouthed previous employer, co-workers or clients – 35%
  • Showed poor communication skills – 29%
  • Made discriminatory comments – 26%
  • Lied about qualifications – 24%
  • Shared confidential info from previous employer – 20%
  • Emoticon usage – 14%

The majority of these social media blunders are common sense, but you can avoid getting into trouble by making most things on your profile only visible to friends. You should monitor what other people write on your wall though. Don’t be afraid to delete a post if it is questionable. Just explain to your friend that potential employers could be looking at your profile. Look at everything that is visible to others through the eyes of an extremely conservative CEO.

The main thing to remember is to never vent about work via social media. It may be easy for fellow co-workers to figure out what you’re talking about. Overall, just be smart! Make sure you control all of the content put online and continue to monitor it twenty-four-seven.

One thought on “Maintaining a good online reputation

  1. aebarron says:

    Hahahaha emoticon usage-14%. That’s great. I’m not a fan of emoticons, but I just never thought they’d be a factor.

    As the day when potential employers will be searching through my facebook gets closer and closer, I am constantly on edge wondering how long it will take for me to filter through my page. It’s not like I engage in horrendous activities but fun photos with friends that mean nothing to me or you, could mean a lot to employers.

    Being in PR I think we’ve got an advantage. We have always known the implications of our actions and how we are perceived through media (albeit personal social media). You’re right, Facebook makes it super easy to make sure our pages are as private as we want them to be and we definitely need to take advantage of that. If only to be safe!

    But in the end no one-no job hunter, no organization or business….NO ONE should be posting things that are inappropriate in the first place.

    Good post! I like how you focused on our personal online presence. Great angle.

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